How to Create a Link in Bio Page for Instagram and TikTok

What is a link in bio page

A link in bio page is a single webpage that holds all the links you want to share with your audience. Because most social media platforms, including Instagram, TikTok, YouTube, and X, only allow one clickable URL in a profile bio, creators and businesses use a link in bio page to work around that restriction. You put one URL in your bio, and that URL leads to a page where visitors can choose from all your other links.

For example, a content creator might have a link in bio page that includes links to their latest YouTube video, their merchandise store, their newsletter signup, their podcast, and their other social profiles. Anyone who visits their Instagram profile and clicks the bio link can reach any of those destinations from one place.

Who uses link in bio pages

Link in bio pages are used across a wide range of industries and purposes. Content creators use them to direct followers to their latest content across multiple platforms. Small businesses use them to link to their product pages, booking system, and contact form from a single profile bio. Musicians use them to share streaming links, ticket sales, and merchandise. Bloggers and writers use them to link to their articles, email list, and paid content. Coaches and consultants use them to drive traffic to their intake form, calendar booking tool, and testimonials page.

The common thread is that anyone who maintains an active social media presence and wants to direct followers to more than one destination benefits from a link in bio page.

How to create a link in bio page for free

You can create a free link in bio page using Linkvo, which is part of the Ekly platform. Here is how to get started.

Step 1: Create your free account

Go to linkvo.me and sign up for a free account. The signup process takes less than a minute. No credit card is required and no paid plan is needed to get started.

Step 2: Set up your profile

Add your name, a short bio, and a profile photo. These appear at the top of your link in bio page and help visitors immediately recognise who the page belongs to. Keep your bio short and clear. One or two sentences that explain what you do and who you help is enough.

Step 3: Add your links

Add each link you want to share. Give each one a clear, short label so visitors know where they are going before they click. Arrange the links in order of priority, with your most important destination at the top. Most visitors will see the top two or three links before scrolling, so the order matters.

Step 4: Choose a theme

Select a visual theme that matches your personal brand or the aesthetic of your social media profiles. A consistent look across your profiles and your link in bio page builds trust and makes your presence feel more professional.

Step 5: Copy your link in bio URL

Once your page is set up, copy your unique URL. It will look something like linkvo.me/yourname. This is the URL you will paste into your Instagram bio, TikTok bio, YouTube channel description, and any other social media profile where you want to drive traffic.

Step 6: Add the link to your social profiles

On Instagram, go to your profile, tap Edit Profile, and paste your link in bio URL into the Website field. On TikTok, go to your profile, tap Edit Profile, and add it to the Website field. Repeat this for every platform where you have a presence.

What to include on a link in bio page

The right content for your link in bio page depends on what you are trying to achieve, but there are some categories that work well for most use cases.

Your most important destination

Put your single most important link first. For most creators this is their website or their latest piece of content. For businesses it is usually a product page, a booking page, or a contact form. Whatever action you most want visitors to take should be the first thing they see.

Your content

If you create content across multiple platforms, link to your most recent or most popular work. A YouTuber might link to their latest video. A podcaster might link to the newest episode. A blogger might link to their most read article. Keep this section updated so your page always reflects what is current.

Products and services

If you sell anything, include direct links to your product pages or your online store. Make the labels specific so visitors know what they are clicking on. A label like "Shop skincare products" performs better than a generic label like "Shop" because it sets expectations clearly.

Your other social profiles

Include links to your profiles on other platforms where you are active. This helps followers find you wherever they prefer to spend their time and grows your following across channels simultaneously.

Email list or newsletter

If you have an email newsletter or run a mailing list, include a signup link. Email is one of the most reliable ways to stay connected with your audience because it does not depend on any platform's algorithm or policies. Growing your email list from your social following is a strong long-term strategy.

How many links should a link in bio page have

There is no hard limit, but fewer links tend to perform better than many. When visitors are presented with too many choices, they often become overwhelmed and click nothing. A common recommendation is to keep your link in bio page to between four and eight links. If you have more to share, group related items together or rotate links based on what is most relevant at the time.

Review your page regularly and remove links that are no longer active or relevant. An outdated link that leads to a page that no longer exists damages trust and wastes a click.

How to drive more traffic to your link in bio page

Creating the page is only half the work. Getting people to actually click it requires consistent effort.

Mention it in your content

Refer to your bio link in your posts, captions, videos, and stories. Phrases like "link in bio" or "find it at the link in my bio" prompt followers to visit the page. Do this whenever you post something that connects to one of your links.

Keep your bio clear

Your profile bio should make it obvious why someone would want to click your link. If your bio clearly explains what you offer or what they will find at the link, more people will click through. Vague or cluttered bios reduce click rates.

Update your page when you post

When you publish new content, update your link in bio page to feature it prominently. Followers who visit your page after seeing a post should immediately find what they came looking for.

Tracking clicks on your link in bio page

Understanding which links on your page get the most clicks helps you make better decisions about what to promote and where to focus your content. Linkvo provides click data for each link on your page so you can see what is performing and what is being ignored.

You can also use short links from Ekly for the individual links on your page. Each short link tracks its own click data, giving you a detailed breakdown of traffic across all your destinations.

Common mistakes to avoid

Using a direct URL instead of a link in bio page

Some people put a direct link to their website in their bio and leave it at that. This works if you only ever want to send people to one place. But if you want to promote multiple things, you are forcing followers to choose between destinations that you never gave them access to. A link in bio page solves this.

Neglecting to update the page

A link in bio page that links to old promotions, expired events, or content from six months ago signals to visitors that you are not paying attention. Set a reminder to review and update your page at least once a month, and always update it when you have something new to promote.

Not matching the page to your brand

If your Instagram feed is carefully curated and visually consistent, a link in bio page that looks completely different creates a jarring experience. Take a few minutes to set colours and a theme that feel like a natural extension of your existing presence.

Get started

Creating a link in bio page is free and takes less than five minutes. Go to linkvo.me, create your free account, add your links, and paste your new URL into every social media bio where you have a presence. No credit card is required.

If you want to track how your social traffic is moving across your links, pair your link in bio page with Ekly short links for detailed click analytics on each destination. Sign up for a free Ekly account to get started.